• 2KH

  458 W. 17th St.; 866-458-1017

  While other such shops ooze political correctness, 2KH puts style first and sustainability second. The starkly elegant store features guilt-free luxury goods like ecofriendly fur pillows (starting at $260), organic damask sheets ($80 per queen sheet), and one-of-a-kind furniture made of reclaimed wood (chairs start at $650)—with not a burlap sack in sight. “If people feel like they have to be perfect in order to be green, they’re just going to give up,” says co-owner Mara Kloiber.

From the 2007 Best of New York issue of New York Magazine