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Home > Shopping > LainaJane

LainaJane

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Product Guide

Accessories

  • Lingerie/Hosiery

Clothing

  • Womenswear

Profile

If there is such a thing as a lingerie store where you could comfortably shop with your mother—and both leave with something in the bag—Laina Jane is probably as close as it gets. Hanging racks tower three-high on the exposed brick walls and hulking wooden bureaus explode with underwear; it's hard to pull out one item without two others flying across the boudoir. This means a selection of bras and panties that can rival the largest of department stores and a sprinkling of lacey, harder-to-find labels, like Le Mystere, Cosabella and Hanky Panky. Laina Jane realizes, sensibly, that sometimes you need a little more help than elastic and lace: girdles get just as much floor space as garters, and they proudly display many time-honored tricks of the trade (ever heard of petals or cutlets?) guaranteed to keep you perky. Overall, there are more cotton undies and tank tops than the kind of sexy lingerie that raises heart rates. Nevertheless, a kitschy bridal display of embroidered or bedazzled bridal tanks and boy shorts takes over an entire corner, and their West Village location carries an adorable, if not petite, selection of baby clothes, too.

Key Departments

Bridal

This friendly boutique attracts women looking for basic bras, as well as downtown hipsters and starlets (Liv Tyler is a fan) who want sexy, glamorous things to wear under—or as party—clothes. The store offers a seamless corset (from $69) that’s an inexpensive option for brides whose dresses—or bodies—don’t require serious whaleboning for support.

6.2 "Mixed Reviews"
Average Reader Rating
on a Scale of 10
Write Your Own Review

This place has gone DOWNHILL!

ghettoblastah from west village | Posted on 11/15/05

Overall Reader Rating: 5 (Mixed Reviews)
Quality: 7
Service: 3
Selection: 6
Value: 5

Used to like this place. They carry some nice foreign brands. However, I find the service here "sleepy", and they NEVER have my size! (I'm a really common size too.) You would think they would offer to order something for...Read More

Simple Greenwich store, Difficult Shopping Experience

UncoveringUndies from Greenwich Village | Posted on 8/5/04

Overall Reader Rating: 3 (Not Recommended)
Quality: 4
Service: 2
Selection: 6
Value: 8

These last two weeks, I have done the “Lingerie Sales Test”: I visit various lingerie stores, as a suit-wearing young Asian business professional. While looking for a little something to make my girlfriend feel like a million bucks, I check...Read More

Read All 5 Reviews >>

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