In time for bikini weather, Graceful Services, a midtown spa, has introduced the Breast Lifting Treatment. In an $100, 80-minute session, the pectoralis major and pectoralis minor are massaged, excess lymph fluid is drained, and a cream and mask are applied. “It even makes the nipples turn up again,” promises the spa’s owner, Grace Macnow. Dr. Stephen Colen, chief of plastic surgery at Hackensack University Medical Center, notes that while “the treatment hydrates the skin so it looks plumper, healthier, and tighter, and the massage causes some swelling, which can create a lifting effect, this is temporary. It won’t have the lasting effect of a surgical lift.”

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• Archive: “Intelligencer”
• Articles by Beth Landman
• Table of Contents: Jun 30, 2008 issue of New York | Subscribe!